Gilgit-Baltistan (GB), an awe-inspiring region in Pakistan-administered Kashmir, has garnered international acclaim, making its way into the Financial Times (FT) list of “50 Holiday Places to Visit.” The recognition highlights the area’s dramatic mountain landscapes, cultural richness, and improved security conditions, marking it as a rising star in global tourism.
According to FT, the northern Pakistani region boasts some of the most striking mountain scenery in the world. The publication noted that increased stability, better infrastructure, and improved accommodation facilities have opened the area to a growing number of visitors. “Northern Pakistan boasts some of the world’s most dramatic mountain scenery, and an improved security situation, easier access, and better accommodation options mean that more visitors are discovering it,” wrote FT.
Adding to the allure, Pakistan introduced an online visa system in August 2024, streamlining travel for citizens of over 120 nations. A range of guided tours, including a comprehensive 14-day group trek, immerses tourists in the region’s rich culture, history, and landscapes.
Global Attention
Earlier this month, the US-based broadcaster CNN listed Gilgit-Baltistan among the “Top 25 Destinations Worth Visiting in 2025.” CNN Travel described the region as a paradise for adventurers and mountaineers. “The Gilgit-Baltistan region in the Karakoram Mountains isn’t the easiest place to get to—flight schedules can be unreliable, roads can be blocked off seasonally—but it has more tantalizing peaks than a lemon meringue pie,” the publication noted.
The region’s crown jewel is its five “eight-thousander” peaks, including K2, the world’s second-highest mountain, revered for its unmatched difficulty and danger. CNN Travel drew a striking comparison, stating that hiking in this region makes traversing the Himalayas feel like a casual walk in Central Park.
A Surge in Adventure Tourism
Gilgit-Baltistan has witnessed a significant increase in adventure tourism, drawing thousands of local and international visitors annually. Activities such as trekking, mountaineering, paragliding, and cultural exploration attract thrill-seekers and nature enthusiasts.
However, adventure tourism in this rugged terrain is not without risk. The Alpine Club of Pakistan reported nine mountaineering fatalities in 2024. Among those who lost their lives were climbers from Japan (5), Pakistan (2), Russia (1), and Brazil (1). The fatalities highlight the challenges and dangers of summiting some of the world’s most formidable peaks.
Unparalleled Natural and Cultural Wealth
Gilgit-Baltistan’s unique blend of cultural diversity, breathtaking vistas, and unspoiled natural beauty offers an unparalleled experience for travelers. From the majestic Karakoram Range to lush valleys and serene lakes, the region is a treasure trove for adventure and exploration.
The recent international spotlight from FT and CNN underscores its potential as a world-class travel destination. With continued efforts in infrastructure development and promotion, Gilgit-Baltistan is poised to become a cornerstone of global tourism.

